With Valentine’s Day nearing, my family just took its annual love survey. Using a privately-run, publicly-funded love rating system, my family members and I rate our love for one another using a scale of 1 to 5. While the surveys are done individually and anonymously, the answers are compiled collectively and the results are shared publicly. Why, you may ask, do we go through this annual ritual and analysis of our family love? Because who better to turn to in matters of love than business-minded reformers. These data meisters profess that we must measure what we value. In our family, we value love, so – hence – the love meter matters.